Literary Origin of the Name Erewhon
The name Erewhon comes directly from Samuel Butler’s 1872 satirical novel Erewhon. The title is simply “Nowhere” spelled backward, reflecting the book’s fictional, inverted society.
Why the Spelling Was Changed
When the modern grocery chain adopted the name, it adjusted the spelling to Erewhon. This small change helped create a distinct brand identity while still clearly referencing the classic literary source.
Meaning and Brand Use Today
Today, Erewhon is known as a high-end Los Angeles grocery store. The name signals a curated, almost utopian shopping experience, tying the brand back to its unusual literary origin.
