Who Is the Hooters Mascot
The Hooters mascot is an anthropomorphic owl named "Hootie." The character wears a blue shirt, orange shorts, and a cap, reflecting the brand’s color scheme. Hootie is used on logos, merchandise, and marketing materials.
History of the Hooters Brand Icon
Hooters opened its first restaurant in 1983 in Clearwater, Florida. The owl mascot was chosen to match the brand name and to create a recognizable, family-friendly image. Over time, Hootie became a central part of the chain’s visual identity.
Where You See the Hooters Mascot
Hootie appears on restaurant signage, uniforms, cups, and official apparel. The mascot is also used in digital ads and social media posts. For background on the brand, see the company overview at https://www.hooters.com.
