Major Characters in Mad Men Season 2
Mad Men season 2 follows the Sterling Cooper advertising team as the agency navigates the early 1960s business landscape. Don Draper remains the creative lead, while Roger Sterling handles client relationships. Peggy Olson continues her rise as a copywriter, and Pete Campbell works to prove his value within the firm.
Key Character Arcs and Development
Season 2 deepens Don Draper’s personal struggles as his past catches up with him. Peggy Olson gains more creative responsibility and confidence, while Joan Harris strengthens her role in the office. New characters and shifting alliances reflect the changing advertising industry and workplace dynamics of the era.
Why Mad Men Season 2 Remains Relevant
Critics often highlight the season’s sharp writing and historical detail, which explore gender roles, ambition, and corporate culture. The character-driven storytelling offers insight into mid-century business practices and advertising strategies. For more background on the series, see the Mad Men Wikipedia page.
