Founding of Off-White
Off-White was founded in 2013 by designer Virgil Abloh in Milan, Italy. The brand quickly became known for merging luxury fashion with streetwear aesthetics.
Brand Identity and Design
Off-White is recognized for its distinctive use of diagonal stripes, quotation marks, and industrial-inspired branding. The designs often reference architecture, art, and urban culture.
Growth and Industry Impact
Under Virgil Abloh’s leadership, Off-White expanded globally and collaborated with major brands such as Nike. The brand helped redefine modern luxury streetwear and influenced a generation of designers. Learn more about the brand's background at virgilabloh.com.
