Who Founded Casamigos
Casamigos was co-founded by George Clooney, Rande Gerber, and Mike Meldman. The three partners launched the brand together in 2013.
Why Casamigos Was Created
The founders created Casamigos to produce a smooth, easy-drinking tequila for their personal use and friends. The name combines "casa" and "amigos" to reflect the brand's focus on friendship and shared moments.
How Casamigos Grew
Casamigos quickly gained attention for its clean taste and celebrity backing. The brand expanded distribution and became one of the fastest-growing ultra-premium tequilas in the United States.
Casamigos Acquisition by Diageo
In 2017, Diageo acquired Casamigos in a deal valued at up to $1 billion. The acquisition brought Casamigos under the portfolio of one of the world's largest spirits companies. For more details, see Diageo acquires Casamigos.
